Wallonia put in place an offensive strategy in order to restructure, reinforce and modernize its economic system. The solution: creativity!

CREATIVE WALLONIA is a framework program that places creativity and innovation in the center of the Walloon project!

With the Contracts of the Future and the Marshall plans, over the last ten years Wallonia has mainly favored networking in order to consolidate the most promising sectors. This approach appears to be obtaining results: various studies or independent indicators testify to the excellent results registered by Wallonia, specifically in the foreign investment and the export domains.

Thanks to the dynamism of our companies, the quality of our academic and scientific resources, the knowhow of our employees and the various initiatives taken over the last years, results have been remarkable for everyone from Walloon.

Today, in order to maintain and emphasize this favorable trend, we must make this voluntary and systematic action related to this matter last.

This is why CREATIVE WALLONIA brings together a number of measures based on a common philosophy:

  • A vision on innovation that is not restricted to simple discovery or invention: innovating is modifying several elements with regards to the existing reference; this for the product level or service level itself as well as for its production, design, marketing, etc. It is no longer valid to consider an increase in R&D investments as being sufficient to make us innovators. Without a mental attitude aimed at systematic changes, all classic efforts will remain in vain.
  • An innovation policy founded on the entire society – on a creative society. If innovation is the capacity to transform reality, creativity is the capacity to transform its perception of reality. In the contemporary world, the companies cannot be separated from the entirety of their normative, social and cultural context.
  • This is clearly the reason why all of them must move on together. In this respect, Wallonia is not without aces: it consists in a rather compact territory, it has operational institutions, actual cultural diversity and numerous industrial spearheads in various sophisticated domains.
  • The will to proceed though leveraged effect in order to convince rather than to impose.

All of these measures will allow Wallonia to move forward in the same direction, trespassing onto an extra stage in the mutation of the Walloon industry in order to continuously improve how it complies with the challenges imposed by a global, digital world where the sole constant is continuous change!